THE NEXT ACT STARTS NOW

Your experience
has not expired.

I started another company at 73. Now I’m sharing the work as it happens—the ideas, the setbacks, and the decisions that move a new venture forward.

Practical entrepreneurship after 50: use your experience to identify a customer problem, test a business idea and choose your next step.

Lloyd Edward Collins Founder · Author · Host

Start free: join Your Next Act After 50 for one practical lesson each week.

Startup at 73 podcast artwork featuring Lloyd Edward Collins
/ 01 REAL STORIES. REAL VENTURES. NO LIMITS.
ENGINEER → ENTREPRENEUR → FOUNDER AT 73SCROLL TO EXPLORE ↓

PRIVATE STRATEGY SESSION · $297

Turn one idea into a focused next step.

Thinking about a business, consulting practice or a new chapter after 50? Bring your experience and one idea to a private, 60-minute Zoom session with Lloyd Edward Collins.

We will clarify who you can help, strengthen your offer, and choose a small test before you invest heavily.

Book your private session — $297

One payment includes the session, a personalized 30-day action plan and one follow-up email. After purchase, Lloyd will contact you within two business days to arrange a mutually convenient time. Checkout is on Gumroad.

Prefer to work independently? Explore the $37 Blueprint and five short video lessons.

  1. Choose a problem your experience prepares you to solve.
  2. Identify a specific customer and a useful offer.
  3. Plan a small test and your next three actions.

Guidance from a founder with decades in engineering, international business leadership and building technology companies. Individual outcomes depend on your circumstances and execution.

Cover of A Founder's Next Act: Startup at 73 by Lloyd Edward Collins

THE BOOK BY LLOYD EDWARD COLLINS

A Founder’s Next Act:
Startup at 73

Why Experience—not Youth—May Be the Greatest Entrepreneurial Advantage

Your experience has not expired.

Drawing on decades of engineering, international business leadership and entrepreneurship, Lloyd Edward Collins explores what it means to begin again at 73—and how accumulated experience can become the foundation for a purposeful next chapter.

For anyone wondering, “Is it too late for me?” this book offers a founder’s perspective on putting what you know back to work.

View on Amazon

ENTREPRENEUR LESSONS

Turn your experience into your next business idea.

Five short lessons with Lloyd Collins on finding an idea, talking to customers, testing smaller, using AI, and learning from each week.

Watch the lessons, then put each idea into practice with the Founder’s Next Act: 30-Day Blueprint and workbook.

Explore the Blueprint + 5 Video Lessons — $37

Five-Lesson Video Companion included at no extra charge. About 10 minutes of teaching, plus the 17-page workbook, Founder Decision Sheet and original Blueprint document. Purchase and access on Gumroad.

  1. Find Your Business Idea in Your Experience
  2. Ask About the Last Time
  3. Make Your First Business Test Smaller
  4. Give AI a Clear Job
  5. What Did You Learn This Week?

AVAILABLE NOW · A FIVE-PART VIDEO WORKSHOP

Your Experience,
Your Next Act.

You have years of experience. What could you do with it next? Join Lloyd Edward Collins for five detailed, practical workshops to help you find a clearer direction and build a realistic 30-day plan.

Explore the strengths you bring, the skills you need, the people who can help, and a small first experiment worth trying.

$37 one-time for the complete workshop.
All five completed lesson videos plus an eight-page downloadable workbook with five exercises, a 30-day action planner and a weekly review. Work through the lessons at your own pace.

Try a free five-minute exercise before you choose

Start with an opportunity statement. Write one short answer to each question:

  1. What problem do people already ask you to help solve?
  2. Who faces that problem often enough to want help?
  3. What small result could you help one person achieve?

Now complete: “I could help [a specific person] with [a specific problem]. My first test will be [one small action].”

Illustrative example: “I could help independent shop owners organize their stock. My first test will be to interview three owners about their current process.”

You now have an idea to investigate. The workshop helps you develop it through five guided lessons and written exercises. Customer conversations will help you decide whether it is worth pursuing.

Get the five-part workshop — $37

Purchase and access the videos and workbook on Gumroad. Presented using an AI avatar of Lloyd Edward Collins. This is a separate workshop from the Blueprint and its short Video Companion; private coaching is not included.

  1. Turn Your Experience into a Real Opportunity
  2. The Beginner With a Lifetime of Experience
  3. Build With the Right People
  4. Make Progress You Can Measure
  5. Design Your Next Act

CHOOSE YOUR NEXT STEP

What kind of help would move you forward?

If you want…Your starting point
A workbook to organize your idea and plan a first test.30-Day Blueprint — $37 ↗
17-page workbook, decision sheet, original Blueprint and five short companion videos.
A sequence of guided video lessons with exercises to complete.Your Experience, Your Next Act — $37 ↗
Five detailed videos and an eight-page workbook with exercises and a 30-day planner.
Individual feedback on your idea and help choosing your priorities.Private strategy session — $297 ↗
60-minute Zoom, personalized action plan and one follow-up email.

These are separate purchases. You do not need to buy all three. Choose the format that suits how you want to work.

How to start a business after 50 · Explore the five-part video workshop

Still exploring? Join Your Next Act After 50 for free weekly guidance. Confirm your email to subscribe; unsubscribe anytime.

WATCH THE FIRST VIDEO

I started another company at 73.

I’m sharing the good calls, the wrong turns, and the work in between. If you’re building your next act too, come along.

What’s one thing your experience has prepared you to do now?

Watch and join the conversation

FOR EVENT AND PROGRAM ORGANIZERS

Bring a working founder into the conversation.

Invite Lloyd Edward Collins for a practical entrepreneurship workshop for student founders, alumni groups or professional communities.

From Idea to First Customer Conversation
A 60-minute session, including Q&A, on choosing a real problem, identifying a specific customer and designing a small first test.

Combine lessons from decades in engineering, international business leadership and building technology companies with an exercise participants can apply to their own ideas.

Request availability and a workshop quote

Email lcollins@startupat73.com with your audience, group size, preferred dates, format and budget. The organizer or sponsor funds the group session. Scope, fees and dates are agreed before booking.

  1. Write a clear statement of the problem and customer.
  2. Prepare questions that explore actual customer experience.
  3. Choose one affordable experiment and a next action.

Two audience options: an early-stage founder session for students, or a next-act session for experienced professionals and alumni. The examples and discussion are adapted to the group.

THE STORY

Starting again
is a decision.

After decades building technology businesses, I could have stopped at what I had already done. Instead, I’m building AEGIS Pocket Guardian, a new venture focused on helping people protect what matters to them.

Startup at 73 follows that work in public. I talk about what I’m learning, what goes wrong, and why experience can be an advantage when you decide to begin again.

Explore AEGIS Pocket Guardian

THE SHOW

Come watch me
build this.

Startup at 73 with Lloyd Edward Collins follows the founder journey from an idea to a working company. Hear the decisions behind AEGIS Pocket Guardian, and the lessons from a lifetime of building businesses.

Startup at 73 with Lloyd Edward Collins show artwork

YOUR NEXT ACT STARTS HERE

Your Next Act After 50

A weekly practical lesson from Lloyd Collins on turning a lifetime of experience into your next venture. One useful exercise, founder insights, and occasional Startup at 73 offers.

Free to join. Confirm your email to subscribe. Unsubscribe anytime.

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